News · 15 Sep 2026 · News
Thai hotel transactions head for 12 billion baht
Colliers expects 2026 to close above last year. The buying criteria behind that number say more to owners than the headline does.
Hotel transaction value in Thailand could reach 12 billion baht this year, according to Phattarachai Taweewong of Colliers Thailand, ahead of 2025, when roughly six hotels totalling 1,574 rooms changed hands for 10.14 billion baht.
Set against the past decade the figure is solid rather than spectacular. Around 137.92 billion baht of hotels have traded in ten years, an average close to 14 billion a year, with 2017 and 2018 both clearing 20 billion. The market is active again without being frothy.
The criteria matter more than the total
The detail worth an owner’s attention is what buyers are screening for: a minimum six per cent annual return, a building no more than ten to fifteen years old, and a preference for properties above 150 rooms. Demand is concentrated in Bangkok and Phuket, with continuing interest in Koh Samui, Pattaya, Krabi and Chiang Mai.
Read that list from the other direction and it becomes an operating brief. Age and room count are fixed on the day an owner buys. The return is not. A property trading below that six per cent threshold is not failing a valuation test so much as failing an operating one, and that is the only variable of the three still in the owner’s hands.
What it means if you are not selling
Most owners we speak to are not preparing an exit. They are still worth reading this market, because the same yardstick a buyer applies in diligence is the one a bank applies at refinancing and the one an asset manager should be applying every quarter.
The gap between a hotel returning five per cent and one returning seven is rarely the asset. It is distribution cost, payroll structure and the discipline of the rate plan, which is the work we take on for the properties we manage.
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